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This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.

Was Rachael Ray wearing a keffiyeh, the ancient traditional Bedouin headdress that has lately become the symbol of Palestinian extremists, especially the Fatah? No, she wasn't, but when Michelle Malkin wondered if Dunkin' Donuts spokescheerleader Rachael Ray was promoting terrorism in an online ad, Dunkin' Donuts pulled it almost immediately.

Rachael Ray's paisley scarf with a fringe, selected by her stylist, wasn't anywhere close to a keffiyeh (and it turns out there are disagreements about whether the white-and-black color is a symbol of terrorism, or it's the red-and-black; even Palestinians can't agree). Honestly, I don't think it looks great on her, but what do I know. For Dunkin' Donuts to pull an ad based on the rantings of an ultra-conservative columnist? Far more worthy of boycott than being accused of having a spokeswoman who might wear a paisley scarf while drinking a Cool Latte. One liberal pundit says she's sticking with Starbucks (NASDAQ: SBUX) until the ad comes back. What do you think?

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This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.

If Americans are sensitive about racial issues, it's not without reason. Consider the Trail of Tears, or slavery, or the internment of the Japanese during World War II, and it's clear that we've breached more than our fair share of ethical boundaries. But, judging by the reaction to a Salesgenie ad that aired during Super Bowl XLII in 2008, we've also come a long way.

If the upset victory pulled off by the New York Giants in that game was shocking, so was the approach taken by Salesgenie.com's marketing masterminds. The commercial in question featured a pair of talking cartoon pandas, complete with Chinese accents -- a married couple, to be exact, and the apparent proprietors of Ling Ling's Bamboo Furniture Shack. (Click here to watch the ad.)

The storyline of the commercial is not too shocking: business is bad; nagging wife doesn't want to move back to the zoo; husband turns to Salesgenie.com for free sales leads; now, business is great! In other words, it's not nearly as appalling as some old, World War II-era Looney Tunes clips (don't click here if you're easily offended).

However, there was something distinctly off-putting about the Salesgenie pandas, with their broken English and their misspelled "Sofaz" sign. I remember seeing it myself and thinking, "Well, that's bold." It turns out the rest of the viewing public was equally unsettled, and the negative feedback was sufficient to result in the ad being pulled from the airwaves.

This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.

Mars Inc., has made not just one, but two ad campaigns for its popular Snickers bar seem to sneer at gays. Mars, one of the biggest privately held, family-owned companies, makes many of the world's most popular candies: Snickers, M&Ms, Twix, Starburst (along with Uncle Ben's Rice and pet food like Whiskas), but both of the ads gay rights groups found offensive were for the Snickers bar.

The first gay-themed Snickers ad made a big splash in Super Bowl XLI in 2007. Two mechanics get so wrapped up in eating the opposite ends of Snickers bar that their lips touch, prompting them to decide to "do something manly" lest they accidentally catch gayness -- so they pull their chest hair out.

This week BT PLC (formerly British Telecommunications PLC) (NYSE: BT) got lots of favorable coverage for relenting on its plan to remove thousands of iconic red phone boxes. BT announced in June it wanted to replace about one-third of its remaining 12,000 red phone boxes. The company has slowly been dispatching the boxes for years, prompting small local protests all along and a big outcry this summer.

BT proposed a new deal: for £1 a town could keep the box, but with no working phone. A working phone would cost £500 ($900) a year. According to The Telecom, BT says £500 ($900) pounds is only half the annual cost of operating a red phone box. Really, $1,800 a year to maintain a pay phone? This July, residents in Cornwall were told their phone, which had been broken since June, wouldn't be fixed till late August. In protest, they strung up a bunch of tin cans on strings inside the booth.

Democratic presidential candidate Barack Obama is about to enter the "No Spin Zone."

The Illinois senator is due to be interviewed by Fox News' Bill O'Reilly, host of the "The O'Reilly Factor," on Thursday, the final night of The Republican National Convention, according to TVNewser.com. I am sure executives at Fox parent company News Corp. (NYSE: NWS) were high-fiving each other when that interview was secured. The clash between the suave Obama and the bellicose O'Reilly will make for interesting television. It will be like a car accident on the highway that people can't help themselves from gawking at.

Maybe Obama views it as a chance to show his supporters that he is not afraid of O'Reilly, who is a pussy cat compared with Russian strongman Vladimir Putin. It's also quite a contrast to the strategy of Republican John McCain, who is keeping the media at an arm's length. His campaign even canceled an interview the candidate had scheduled with CNN's Larry King because it did not like the tough questions anchor Campbell Brown asked its spokesman about the qualifiicaitons of his running-mate Sarah Palin.

Both the Democratic and Republican conventions have been a dream come true for the cable news channels. More people tuned into CNN, which is owned by Time Warner Inc. (NYSE: TWX), for Obama's acceptance than for Fox, MSNBC and the broadcast networks. The address got more viewers than the American Idol final, the Oscars, or the opening ceremony of the Beijing Olympics.

Fox, though, continues to attract more viewers overall, especially during the Republican get-together in St. Paul. General Electric Co.'s (NYSE: GE) MSNBC is gaining viewers too, though some may be curious to see if its feuding on-air personalities will break into a fist fight. All three of the cable news networks are raking in major bucks from those annoying 30-second TV spots that are an unfortunate part of American political life.

A winner has already emerged from the Obama-O'Reilly confrontation before a single punch has been thrown: News Corp. head Rupert Murdoch. The media baron lusts for the power to set the nation's political agenda. Come Thursday night, that's exactly what he will be able to do.

Starbucks Corp. (NASDAQ: SBUX), reeling from declining consumer spending, is betting that healthier breakfast items such as a hard boiled egg platter will lure new customers. I wonder whether this gamble will pay off.

First of all, anyone who has eaten in a Starbucks can testify that food is not its forte. I just don't see people craving their morning Starbucks muffin. Plus, in places such as New York City, people have tons of breakfast options ranging from fast-food joints to delis to food trucks. They view Starbucks as a mid-afternoon indulgence. At least, that's how I thought of Starbucks when I worked in New York.

Getting people to change their breakfast habits will be difficult. In tight economic times, people will gulp down their morning meal at home. If they do eat out, they will look for cheaper alternatives than Starbucks. McDonald's Corp. (NYSE: MCD) has made serious inroads in the breakfast market, as has Dunkin' Donuts. Sorry, Starbucks lovers, but I found their coffee far less biter than Starbucks. I even have two bags of Dunkin' java (regular and decaffeinated) in my house.

Circuit City Stores Inc. (NYSE: CC) is joining competitor Best Buy Stores, Inc. (NYSE: BBY) in trying to pump up the slumbering Blu-ray disc format by introducing many titles at up to half off. The latest promo puts many Blu-ray movie titles at $14.99, a discount figure of up to 40%. The main reason: Blu-ray movie titles aren't exactly flying off the shelves these days, regardless of the high-definition resolution that fanatics claim make movies way more enjoyable.

Last week, I wrote about Best Buy's Blu-ray disc player price drop from $399.99 to $349.99, which was a complete non-event. The hardware manufacturers must _MUST_ get Blu-ray hardware players down to under $200 or Blu-ray will never become mainstream. Of course, the manufacturers and retailers are trying to milk the early period with profits, which is a standard exercise. Promoting Blu-ray movie titles to $15 (and even $20) is a great way to drum up interest in the format. Circuit City's move here, while great, still won't make up for the fact that the hardware is still too expensive for mass appeal.

Toshiba (OTC: TOSBF), the company that lost out in the high-definition disc format war to Sony Corp.'s (NYSE: SNE) Blu-ray, even rolled out a new upconverting standard DVD player so that consumers could watch existing DVDs in near-HD format if they didn't want to invest in Blu-ray's expensive hardware prices just yet. So far, the retailers championing the Blu-ray format are promoting the format well, but it will need much more before becoming a mass format like DVD has become. Is standard DVD good enough for you? Sound off in comments below and let me know.

General Motors Corp. (NYSE: GM) will offer customers wanting to buy its cars the same discounts as employees for another four weeks, according to Bloomberg News.

The incentives, on most 2008 and some 2009 models, were to have expired today but, according to Bloomberg, "GM will continue the deals through the end of the month because the initial two-week offer boosted sales."

Of course, this is great news for consumers, particularly the few who are confident enough in their economic circumstances to be in the market for a new car. Maybe it will encourage people leaning toward a Honda (NYSE: HMC) or some other foreign automaker to give GM a second look or even a third one. Chances are, though, it won't do much to help.

As my colleague Michael Rainey noted earlier, imports accounted for 68% of all passenger car sales in the U.S., a new low for the Big Three. These are the vehicles that consumers stung by high gas prices are most interested in purchasing. Good luck in trading in your gas-guzzling SUV for a fuel-efficient hybrid. Many dealers are reportedly no longer interested in the big vehicles because their trade-in value has plummeted.

With designers like Isaac Mizrahi, Target (NYSE: TGT) has done the unthinkable: establish itself as a big box discounter that's also a place you can shop for clothing without feeling ashamed. Now the company is taking it to the next level with plans to open four "Bullseye Bodega" stores in Manhattan on September 12th, timed to coincide with the end of fashion week.

While a few boutique stores certainly won't add materially to the company's sales, that's not reall the point: for a cost that's tiny for a company of Target's size, the company is generating priceless publicity, and strengthening its brand as a leading clothier for the fasionable but budget-conscious. The fact that The New York Times did a story on the new stores speaks to the value of the plan.

Target's stock has taken a beating of late, as its increasingly upscale product mix hasn't fared as well in the current environment as Wal-Mart (NYSE: WMT). But when the economic tide turns -- as it always does -- Target should be well-poised to capitalize.

Super-investor William Ackman has a considerable paper-loss on his huge investment in Target, but he recently prepared funds to buy more. Investors may do quite well following him.

According to this article, advertisers who use the Internet to get their message across may not like Microsoft's (NASDAQ: MSFT) Internet Explorer 8 beta. That's because the software giant is incorporating technology into the browser that will make it harder for data collection that could be used to target ads. In addition, the browser will be able to block some ads entirely, as well as block content from another website from appearing on the current site a user is viewing. The rationale for the latter is that the outside website could be capturing data on the user's habits.

All this adds up, in my mind, to a legitimate fear for advertisers. Look, I'm like anyone else. I don't want a lot of data collection going on. But, there are basically only two ways for companies like Yahoo! (NASDAQ: YHOO) and Google (NASDAQ: GOOG) to make money off web content: engage a subscription model, or utilize ad platforms to monetize eyeballs. The Internet has proven to be very resistant to subscription models. Sure, some do work to great success. For the most part, however, surfers don't want to have to throw a credit-card number into a form to be able to see content. It just doesn't work. They want unfettered access to sites. If this is to be the case going forward, then highly-targeted ads are going to play an increasing role in the solution to monetization challenges. Web sites aren't like cable channels, which have the dual revenue streams of subscriber fees and ad sales.

And, keep in mind that the companies mentioned above aren't the only ones who rely on targeted ads. How about Disney (NYSE: DIS)? News Corp. (NYSE: NWS)? Viacom (NYSE: VIA)? They all have major Internet strategies that utilize ad revenues. And let's not forget the incredible irony here. Mr. Softy has its own Internet strategy that needs ads to survive. I guess it's a tough position to be in: the designers want to enhance the attractiveness of Internet Explorer to users by helping them avoid the very thing that powers, in part, shareholder value for the maker of Internet Explorer. A conundrum, to be sure. I personally hope a solution can be found that will allow advertisers to continue selling their wares. I don't find advertising to be evil. I think it's a great industry that serves an important function in the economy. Microsoft had better consider that.

Disclosure: I own Disney; positions can change at any time.

The Associated Press reported on five upcoming albums this fall in an article posted yesterday, raising new questions about the music industry and the success these albums may enjoy. The big news are the number of comeback albums being released in the next few months, notably from Metallica and Australian band AC/DC. Both albums come after lapses of five years or more from the artists, a time period that has seen major upheaval and change in the industry, and the AP cites reports that both return the bands to their roots.

Nevertheless if Metallica and AC/DC are returning with new material, the music industry is simple not a safe place for anyone involved with it: artists, managers, investors, and vital customers. In fact, both Warner Music Group Corp. (NYSE: WMG) and Sony Corporation (NYSE: SNE), which owns Sony Music Entertainment Inc., have seen declining prices throughout the summer. None of this is any different from the declines the industry has been seeing in recent years, but digital sales and excitement over new albums in the summer might have pointed in the opposite direction.

The AP's projections for other top albums this fall include material from rapper T.I., still reeling from a weapons charge and punishment, and High School Musical 3 from Disney (NYSE: DIS). It is just too hard to suggest if these projections are reliable in an industry currently in flux and continuously declining. However, they are sure to be successful, in particular the next installment of High School Musical, but they will probably all be paled by an unexpected success. If the summer excitement could continue from the festivals and tours into the fall, then these albums could do well, but whether that will improve the industry or improve investors is just too risky to speculate.

Sheldon suggested the other day that Microsoft Corp. (NASDAQ: MSFT) should split off its web search and services arm so that it could fit better with a possible Yahoo, Inc. (NASDAQ: YHOO) combination. Instead of entertaining that notion, Microsoft still has some cash to spend to ensure, for now at least, it still has a growing presence in the web search and e-commerce arena.

To that end, the company announced this morning that it will spend $486 million to purchase Greenfield Online, Inc. (NASDAQ: SRVY) as it swiped an earlier takeover offer from the Quadrangle Group with its $15.50 per share offer. Microsoft's offer of $17.50 per share is a 10% premium over Greenfield's closing price this past Monday, when the offer was received without Greenfield knowing the origin. That is, until today.

Microsoft wants control of www.ciao.com, one of Europe's leading price comparison shopping search engines. Does Microsoft really think owning a leading consumer review and price shopping search engine will bolster its Microsoft Live platform? Since it couldn't compete in the U.S. against Google, Inc. (NASDAQ: GOOG), perhaps Microsoft is turning to international purchases as a second competitive act. Greenfield also has an "internet survey solutions" division that Microsoft will sell to an undisclosed buyer.

I've been expressing my long-term bullishness on Liz Claiborne, Inc. (NYSE: LIZ) since the company announced that Isaac Mizrahi would be taking over as creative director for its flagship brand. The stock is down a little since that announcement back in January, but with the re-launch under Mizrahi's direction scheduled to hit stores in February, investors could start bearing the fruits of that deal soon.

A piece (subscription required) in yesterday's Wall Street Journal looked at Mizrahi and his plans for the Liz Claiborne brand, which has seen its sales decline by about 50% so far this decade: "The collection includes modern styles like cork-covered high heels and oversize tote bags in soft neutrals, metallics and bright colors, according to two people who were there. The designs also incorporate an updated Liz Claiborne logo."

Goldman Sachs analyst Benjamin Rowbotham called the relaunch "the single most important issue" for the company, and Liz Claiborne has reportedly given Mizrahi a rare level of creative freedom in reviving its brand.

Liz Claiborne has struggled of late, even more so than the industry at large, but remember: Mizrahi made Target Corporation (NYSE: TGT) a cool place to shop for clothes. With the stock trading in the bargain basement, Mizrahi's new collection offers savvy investors tremendous upside potential.

Google, Inc. (NASDAQ: GOOG) and Apple, Inc. (NASDAQ: AAPL) were named as two of the top companies in customer satisfaction recently by an ACSI index released out of the University of Michigan. This is the same study that pounded U.S. automakers in favor of foreign auto brands.

In the index that measured e-business companies, two of the most powerful brands in technology rose to the top. It's no surprise Apple made the top of the list, with its capability to mesmerize iPod, iTunes and iPhone customers. The company is also selling more Macintosh computers than ever -- and customers are buying them as fast as Apple can make them.

It's also hard to think that any web company can catch Google. The world's largest internet search company has such a large first-mover advantage that it's next to inconceivable that any competitor will be able to offer a better product in such a way that Google will lose a decent chunk of market share. It, along with Apple, has an extremely high customer satisfaction rating. Even if there are better products, perception is reality -- and the perception is that Google offers the information as fast as it can and connects the searcher with the information they need, and with quality.

At least two U.S. brands top their respective list, while U.S. automakers slide further down the pile of irrelevancy in a changed age of fuel efficiency and the perception of better foreign brand auto quality.

According to Moneyweb, software giant Microsoft (NASDAQ: MSFT) is hooking up with Jerry Seinfeld. No, they're not trying to revive the comedian's sitcom career (although that would be cool). It seems Microsoft is feeling a bit blah about its brand equity, so it's looking to initiate a hip advertising campaign that will tout the company's image and its powerful Windows Vista technology.

No doubt, the advertising campaign from Apple (NASDAQ: AAPL) that makes fun of the PC-Windows platform has a lot to do with it. I love those commercials, and I think it's about time Microsoft came to its senses and decided to do something serious to answer them. A campaign with Seinfeld, if done with a maximum amount of creative wit, will work wonders. But of course, that's the point -- it has to be done right. Seinfeld is a big name, and his presence carries a lot of weight with consumers.

Still, I have reservations about using him in an ad campaign. Am I the only one who wasn't impressed by his American Express commercials? I liked Seinfeld in his famous television show, but seeing him pitch charge cards didn't make me want to apply for one. I thought he was boring in the format.

Apparently, ad firm Crispin Porter + Bogusky will be doing the ads featuring Seinfeld, and they were the creative force behind the Burger King commercials with the creepy King mascot. Those commercials rock. It would be nice if the firm could do something as edgy with Seinfeld and Microsoft, but I'm not holding my breath. I'm not sure that kind of lightning could strike twice.